Long-form text needs a measure that supports attention. The useful question is not whether the idea sounds persuasive. It is whether it helps someone understand the work, make a decision, or complete a task with less friction.
What is happening
A paragraph stretched across a large display forces the eye to travel too far. A narrow column can become choppy and overlong.
This tends to become visible at the boundary between the organization and the person encountering it for the first time. Internal familiarity hides effort that remains obvious to a customer, reader, applicant, or collaborator.
A practical response
Use a readable line length, generous line height, and a clear type scale. Let media break the column only when it adds meaning.
The aim is a smaller, clearer system: one source for the record, one visible hierarchy, and one next action that behaves as expected. That approach improves the immediate page and makes later application or database work easier to add without rebuilding the public surface.