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Dr Fab

From a fabrication requirement to a useful estimate.

Welder working in a fabrication shop

A welding and fabrication website that helps regional customers match a job to the shop’s services and start an inquiry.

Live service platform

drfab.us
  • Service architecture
  • Conversion design
  • Web development
The customer brings a job to be made or repaired. The site connects that requirement to the shop’s capabilities and an estimate.

Matching the shop to the job.

Dr Fab’s customers arrive with practical requirements: the material involved, the process needed, the scale of the work, and where it will take place. The company’s range of welding and fabrication capabilities needed an online structure that customers could use when deciding whether to get in touch.

Separating services from capabilities.

Redstart organized customer-facing services alongside the shop capabilities behind them. Service and county pages connect the type of work and regional coverage to an inquiry route. Fabrication photography supplies context for the equipment and work environment, and estimating information explains how to begin a conversation about a job.

A live service and estimating website.

Customers can review the relevant work, check coverage, and contact Dr Fab for an estimate. The company has dedicated pages for its services and capabilities, with a structure for adding further information as its offering changes. The website supports the first conversation; job requirements and scheduling are settled with the shop.

Finding the relevant fabrication service.

The captured website introduces the shop and its services before the customer makes contact.

Dr Fab website overview.
Dr Fab website overview.
Fabrication service information.
Fabrication service information.
Visit drfab.us

Creative, applied.

Show the shape of the engagement.“Exceptional strategy”Position the offer around a real audience.Bring the evidenceTeam conversationsCustomer languageMake the decisionsWhom to serveWhat to sayLeave with a directionAudience and offerMessage prioritiesExplain the work, its boundaries, and what it produces.

Service Pages Without Superlatives

Service Pages Without SuperlativesBy Redstart Media Shop fabrication, in-shop welding, and mobile work have distinct descriptions so customers can identify the service their job needs.