Plain language reduces the work a customer must do before choosing. The useful question is not whether the idea sounds persuasive. It is whether it helps someone understand the work, make a decision, or complete a task with less friction.
What is happening
Confusion usually appears where internal language reaches the public unchanged. Teams know their abbreviations, history, and exceptions; a new visitor does not.
This tends to become visible at the boundary between the organization and the person encountering it for the first time. Internal familiarity hides effort that remains obvious to a customer, reader, applicant, or collaborator.
A practical response
Name the audience, the problem, the offer, and the next step in ordinary words. Remove anything that does not help one of those four jobs.
The aim is a smaller, clearer system: one source for the record, one visible hierarchy, and one next action that behaves as expected. That approach improves the immediate page and makes later application or database work easier to add without rebuilding the public surface.