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What a Brand Sounds Like Before It Has Words
What a Brand Sounds Like Before It Has WordsBy Redstart Media People notice a page’s typography, images, and movement before reading its details.
Write so the reader can follow
Write so the reader can followBy Redstart Media Clear sentences help readers follow a thought. Examples reinforce it, and references connect it to related ideas without losing the meaning.
Do Not Ship Fake Controls
Do Not Ship Fake ControlsBy Redstart Media A visual cue should lead to the action a person reasonably expects.
What a Homepage Actually Needs to Do
What a Homepage Actually Needs to DoBy Redstart Media A homepage should help visitors recognize where they are and find what they need.
Give the Brand Room to Stay Itself
Give the Brand Room to Stay ItselfBy Redstart Media Choose a background that lets the complete brand mark remain clear.
Small Scripts, Clear Responsibilities
Small Scripts, Clear ResponsibilitiesBy Redstart Media Browser code can add interactions to content supplied by the site’s authoritative records.
A Predominantly White Interface
A Predominantly White InterfaceBy Redstart Media White space can unify different content types without making them identical.
Random Order, Stable Records
Random Order, Stable RecordsBy Redstart Media A changing index can feel fresh while every item keeps a permanent address.
The Case for a Quieter Interface
The Case for a Quieter InterfaceBy Redstart Media Using fewer competing visual treatments helps people see what matters most.
Keep the idea available when the recording is not
Keep the idea available when the recording is notBy Redstart Media A missing recording should not prevent someone from reading the useful explanation.