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A Predominantly White Interface

Watch · 01/02/2025White space can unify different content types without making them identical.

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Put Contact After Proof

Read · 07/03/2025A call to action works better after visitors understand the work.

News

Redstart Projects Find a New Home

News · 08/20/2026Redstart’s project work now leads the public experience.

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The Job of a Project Page

Read · 12/19/2025A project page should explain the work without turning it into a sales pitch.

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Random Order, Stable Records

Read · 01/15/2025A changing index can feel fresh while every item keeps a permanent address.

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Reading Width Is a Design Constraint

Read · 04/03/2025Long-form text needs a measure that supports attention.

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Animation Has to Explain Something

Watch · 01/18/2026Motion is useful when it shows state or relationship.

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Designing for the Moment Someone Decides

Watch · 06/03/2026Message, proof, and interface meet at the point of action.

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Filters Should Reduce Work

Read · 11/10/2025A filter is useful only when its categories match real browsing intent.

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Put the Proof Before the Promise

Watch · 04/28/2026Evidence can introduce a company faster than promotional copy.