What needed to become clear
Cecil Wise is the opening book in a developing children's series, with several books now in progress. The site needs to introduce Kevin Davis as the author, establish the character and series, and make the purchase path understandable.
How the project is being shaped
The visual world begins with Tim Bertram's original artwork and continues through the work of current staff artist Susan Walton. The developing commerce layer will add the product information, buying decision, checkout path, and customer follow-through needed to sell each book online.
What the work makes possible
Kevin Davis will have a focused home where each new book can join a recognizable series and where discovery, storytelling, and commerce support one another instead of competing for attention.